{"version":"2026-06-05-mobile-search","brand":{"name":"B2B Marketing United","homeUrl":"https://b2bmarketing.com","logoUrl":"https://sxncognhcickytvfwsar.supabase.co/storage/v1/object/public/media/brand/logo-full.png"},"header":{"languages":[{"code":"EN","name":"English"}],"defaultLanguage":"EN","showLanguageSwitcher":true,"showSearchButton":true,"showDivider":true},"nav":{"parents":[{"id":"e39abbfb-96ae-4fe3-82f2-868e3470ccc4","label":"The Content","to_path":"/blogs","position":1,"visible":true,"external":false,"kind":"submenu","show_dot":false,"middle_rail_type":"topics","right_rail_type":"columnists","right_rail_mode":"static","submenu_tagline":"Cut through the noise","feature_tag":"Playbooks","feature_title":"How to: Practical Playbooks","feature_body":"Mastering the art of performance in B2B channels.","feature_cta":"View all playbooks","feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"6cecb611-3c29-428f-a4ff-6a72ee0744fb","label":"The Shortlist","to_path":"/agencies","position":2,"visible":true,"external":false,"kind":"submenu","show_dot":true,"middle_rail_type":"none","right_rail_type":"none","right_rail_mode":"contextual","submenu_tagline":"Curate the perfect shortlist","feature_tag":"Featured","feature_title":"Fractional CMOs","feature_body":"Senior B2B marketing leadership without the full-time bill.","feature_cta":"Browse the shortlist","feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"f5520512-d53b-47c0-a483-f3a609cd894e","label":"The Academy","to_path":"https://academy.b2bmarketing.com/course/from-boring-to-brave","position":3,"visible":true,"external":true,"kind":"submenu","show_dot":false,"middle_rail_type":"none","right_rail_type":"featured","right_rail_mode":"static","submenu_tagline":"Learn from the best","feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":"Explore the academy","feature_href":"https://academy.b2bmarketing.com/course/how-to-become-a-high-performing-high-earning-fractional-cmo","feature_image_url":"https://sxncognhcickytvfwsar.supabase.co/storage/v1/object/public/media/6351b49d-d21c-4b0d-84e0-efb26fbaa178.jpg","feature_image_alt":"Portrait of a smiling man with a colorful, abstract illustration style, text about becoming a Fractional CMO.","feature_image_fit":"contain","feature_video_url":null}],"children":[{"id":"45ce1011-ae13-443e-b15c-b345df44a7c5","nav_item_id":"f5520512-d53b-47c0-a483-f3a609cd894e","label":"From Boring to Brave","description":"Foundations","to_path":"https://academy.b2bmarketing.com/course/from-boring-to-brave","external":true,"position":1,"visible":true,"icon":"GraduationCap","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"407c6b50-583e-4940-a4aa-03e78b6fd281","nav_item_id":"e39abbfb-96ae-4fe3-82f2-868e3470ccc4","label":"Features","description":"What's occurring?","to_path":"/news","external":false,"position":1,"visible":true,"icon":"Newspaper","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"c8deab97-1e19-4eac-a576-7c5744a57735","nav_item_id":"e39abbfb-96ae-4fe3-82f2-868e3470ccc4","label":"Blogs","description":"Expert opinion","to_path":"/blogs","external":false,"position":2,"visible":true,"icon":"FileText","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"e44021cc-f3f0-43bf-9cc9-2e772a111e09","nav_item_id":"f5520512-d53b-47c0-a483-f3a609cd894e","label":"How to be a Fractional CMO","description":"Advanced practice","to_path":"https://academy.b2bmarketing.com/course/how-to-become-a-high-performing-high-earning-fractional-cmo","external":true,"position":2,"visible":true,"icon":"BookMarked","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"6e4ab0a9-5971-4a2c-b3c4-8b100ee9858a","nav_item_id":"e39abbfb-96ae-4fe3-82f2-868e3470ccc4","label":"Letters","description":"Honest advice","to_path":"/letters","external":false,"position":3,"visible":true,"icon":"Mail","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"4e0f2814-e973-4917-b79e-026d33621da2","nav_item_id":"e39abbfb-96ae-4fe3-82f2-868e3470ccc4","label":"Video Theater","description":"Roll VT","to_path":"/video","external":false,"position":4,"visible":true,"icon":"PlayCircle","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"5edec1e2-f516-4e53-a3bf-1e8508343c15","nav_item_id":"6cecb611-3c29-428f-a4ff-6a72ee0744fb","label":"Speaker Agency","description":"Book the perfect keynote speaker, moderator or awards host","to_path":"https://speakers.b2bmarketing.com/speakers","external":false,"position":4,"visible":true,"icon":"Mic","hover_rail_type":"grandchildren","default_open":true,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"5fe2e310-e231-4462-a07c-7a672adb10cc","nav_item_id":"6cecb611-3c29-428f-a4ff-6a72ee0744fb","label":"Jobs","description":"Find the perfect job","to_path":"https://jobs.b2bmarketing.com/","external":false,"position":5,"visible":true,"icon":"UserCog","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"1589a50c-3a68-4763-8953-e1b988aa08ca","nav_item_id":"e39abbfb-96ae-4fe3-82f2-868e3470ccc4","label":"Resources","description":"Reports & tools","to_path":"/resources","external":false,"position":5,"visible":true,"icon":"BookOpen","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null},{"id":"7c9986f2-b1c0-4b7a-a557-5e1e2d00b831","nav_item_id":"e39abbfb-96ae-4fe3-82f2-868e3470ccc4","label":"How to","description":"Practical playbooks","to_path":"/how-to","external":false,"position":6,"visible":true,"icon":"GraduationCap","hover_rail_type":"none","default_open":false,"feature_tag":null,"feature_title":null,"feature_body":null,"feature_cta":null,"feature_href":null,"feature_image_url":null,"feature_image_alt":null,"feature_image_fit":"cover","feature_video_url":null}],"grandchildren":[{"id":"ae8f2030-c145-4c75-b1ba-a4e7a3d92d55","nav_child_id":"5edec1e2-f516-4e53-a3bf-1e8508343c15","label":"AI Matchmaker","description":null,"to_path":"https://speakers.b2bmarketing.com/speakers/match","external":false,"icon":null,"position":1,"visible":true},{"id":"c87fb803-1698-4ef2-a70b-8be74a92b0a1","nav_child_id":"5edec1e2-f516-4e53-a3bf-1e8508343c15","label":"How to guides","description":null,"to_path":"https://speakers.b2bmarketing.com/speakers/guides","external":false,"icon":null,"position":2,"visible":true},{"id":"25955fbc-45c2-41d7-b918-f3da022a35db","nav_child_id":"5edec1e2-f516-4e53-a3bf-1e8508343c15","label":"Speaker A-Z","description":null,"to_path":"https://speakers.b2bmarketing.com/speakers/atoz","external":false,"icon":null,"position":3,"visible":true},{"id":"cd2f2f0a-fbf4-413c-8d20-c3a830c00338","nav_child_id":"5edec1e2-f516-4e53-a3bf-1e8508343c15","label":"Speakers by Topic","description":null,"to_path":"https://speakers.b2bmarketing.com/speakers/topics","external":false,"icon":null,"position":4,"visible":true}]},"rails":{"topics":[{"id":"357f0131-f387-4a6d-9d81-0b08fc70cc9b","slug":"abm","name":"ABM"},{"id":"183513fd-d4ee-4007-a2ae-7869f2470de6","slug":"ai","name":"AI"},{"id":"e582f870-8b78-4772-b930-7fc786843ce3","slug":"brand","name":"Brand"},{"id":"503a2027-6186-4d5b-8dd9-658835572e96","slug":"content-marketing","name":"Content marketing"},{"id":"86f61290-9ad1-4f35-a6cc-54c66d762a7e","slug":"career","name":"Career"},{"id":"51676104-edf0-407e-b4a7-1b21833fc54c","slug":"seo-aeo","name":"SEO / AEO"},{"id":"b737e2e1-f4da-4082-83df-b301f564d9f3","slug":"social","name":"Social"},{"id":"2998dec4-ccf8-49d6-9be7-69e6d8b4780b","slug":"demand-generation","name":"Demand Generation"},{"id":"c633b87f-d83d-43ce-990a-9068b14d0f0d","slug":"lead-generation","name":"Lead generation"},{"id":"a2427b8f-1dd9-4444-8f39-575dca981249","slug":"marketing-strategy","name":"Marketing strategy"}],"columnists":[{"id":"099d42a0-14c1-4051-8f9e-9e46fc083df3","name":"Rich Fitzmaurice","slug":"richard-fitzmaurice","role":"Former CMO, now Editor-In-Chief","avatar_url":"https://sxncognhcickytvfwsar.supabase.co/storage/v1/object/public/media/framer-e7ce4feb-b148-4bd0-8650-5a80f21e1612.png","columnist_order":1},{"id":"1298a3e2-1f4e-46ed-8e58-9181b8364fe4","name":"Mark Choueke","slug":"mark-choueke","role":"Creative Partner","avatar_url":"https://sxncognhcickytvfwsar.supabase.co/storage/v1/object/public/media/framer-bac1996d-cb4a-42e9-adcc-ef5f52485015.png","columnist_order":2},{"id":"a4bdb982-7cf6-4f07-80a1-6f733d3c441b","name":"Luan Wise","slug":"luan-wise","role":"AI, Social Media, Customer behaviour","avatar_url":"https://sxncognhcickytvfwsar.supabase.co/storage/v1/object/public/media/framer-7cf594b6-8d57-4329-81ff-2e7d662eb225.png","columnist_order":3},{"id":"c0b123b6-03fa-459f-9e9a-3d0ebaada8bf","name":"John Coe","slug":"john-coe","role":"President Emeritus","avatar_url":"https://sxncognhcickytvfwsar.supabase.co/storage/v1/object/public/media/framer-50c8c2f2-6ce1-4e8a-9040-ad59d7166991.png","columnist_order":4},{"id":"d1f6b34b-e84e-4990-bfbe-c4b7762ffaf4","name":"Lindsay Robertson","slug":"lindsay-robertson","role":"Growth Marketing Guru","avatar_url":"https://sxncognhcickytvfwsar.supabase.co/storage/v1/object/public/media/framer-c1748d61-102b-4e67-8879-6d50550ea707.png","columnist_order":5},{"id":"63eb00c1-eaea-440e-b154-0478eab5c247","name":"Tom Parling","slug":"tom-parling","role":"Search, AEO, GEO, SEO","avatar_url":"https://sxncognhcickytvfwsar.supabase.co/storage/v1/object/public/media/framer-bb568996-b67e-42a7-b82a-2820203593e6.png","columnist_order":6}],"shortlistPicks":[]},"footer":{"columns":[{"id":"read","heading":"Read","visible":true,"links":[{"id":"news","label":"Features","to":"/news","visible":true},{"id":"blogs","label":"Blogs","to":"/blogs","visible":true},{"id":"how-to","label":"How to","to":"/how-to","visible":true},{"id":"letters","label":"Letters","to":"/letters","visible":true},{"id":"video","label":"Video","to":"/video","visible":true},{"id":"shows","label":"Shows","to":"/shows","visible":true},{"id":"topics","label":"Topics","to":"/topics","visible":true}]},{"id":"shortlist","heading":"The Shortlist","visible":true,"links":[{"id":"agencies","label":"Agencies","to":"/agencies","visible":false},{"id":"fractional-cmos","label":"Jobs","to":"https://jobs.b2bmarketing.com/","visible":true},{"id":"speakers","label":"Speaker Agency","to":"https://speakers.b2bmarketing.com/speakers","visible":true},{"id":"events","label":"Events","to":"/events","visible":false}]},{"id":"company","heading":"Company","visible":true,"links":[{"id":"about","label":"About","to":"/about","visible":true},{"id":"manifesto","label":"Manifesto","to":"/manifesto","visible":false},{"id":"authors","label":"Authors","to":"/authors","visible":true},{"id":"ai-visibility","label":"AI Visibility","to":"/services/ai-visibility","visible":true},{"id":"resources","label":"Resources","to":"/resources","visible":true},{"id":"contact","label":"Contact","to":"/contact","visible":true}]},{"id":"legal","heading":"Legal","visible":true,"links":[{"id":"privacy","label":"Privacy","to":"/privacy","visible":true},{"id":"terms","label":"Terms","to":"/terms","visible":true},{"id":"cookies","label":"Cookies","to":"/cookies","visible":true},{"id":"rss","label":"RSS","to":"/feed.xml","visible":true},{"id":"sitemap","label":"Sitemap","to":"/sitemap.xml","visible":true}]}]},"social":{"linkedin":{"url":"https://www.linkedin.com/company/b2b-marketing-united","visible":true},"x":{"url":"","visible":true},"youtube":{"url":"https://www.youtube.com/@B2BMarketingUnited","visible":true},"instagram":{"url":"https://www.instagram.com/b2bmarketingunited","visible":true},"facebook":{"url":"","visible":false},"threads":{"url":"","visible":false},"tiktok":{"url":"https://www.tiktok.com/@b2bmarketingunited","visible":true},"bluesky":{"url":"","visible":false},"mastodon":{"url":"","visible":false},"rss":{"url":"/rss.xml","visible":false}}}