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![B2B Marketing Needs To Learn To [Hold Its Nerve]](https://sxncognhcickytvfwsar.supabase.co/storage/v1/render/image/public/media/36511404-cabc-4059-b508-b85b1e540161.png?width=1080&quality=75&resize=contain&format=webp)
![My bosses want to buy more plastic awards. [Make it stop.]](https://sxncognhcickytvfwsar.supabase.co/storage/v1/render/image/public/media/869350d8-feff-4311-a33c-2e03d93fa882.png?width=1080&quality=75&resize=contain&format=webp)
![HR gave me a 30-second script to [let someone go]](https://sxncognhcickytvfwsar.supabase.co/storage/v1/render/image/public/media/2c7abeb3-e67c-4697-ba55-a61c65ac9270.png?width=1080&quality=75&resize=contain&format=webp)
![Why Emotion Wins, Even When [Logic Gets the Credit]](https://sxncognhcickytvfwsar.supabase.co/storage/v1/render/image/public/media/09d882b6-6688-4694-ab6d-cbe2e10f155b.png?width=1080&quality=75&resize=contain&format=webp)

My bosses want to buy more plastic awards. Make it stop.
HR gave me a 30-second script to let someone go
Why Emotion Wins, Even When Logic Gets the Credit
Join thousands of marketers getting smarter every week
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01 / 05
![B2B Marketing Needs To Learn To [Hold Its Nerve]](https://sxncognhcickytvfwsar.supabase.co/storage/v1/render/image/public/media/36511404-cabc-4059-b508-b85b1e540161.png?width=1080&quality=75&resize=contain&format=webp)
![My bosses want to buy more plastic awards. [Make it stop.]](https://sxncognhcickytvfwsar.supabase.co/storage/v1/render/image/public/media/869350d8-feff-4311-a33c-2e03d93fa882.png?width=1080&quality=75&resize=contain&format=webp)
![HR gave me a 30-second script to [let someone go]](https://sxncognhcickytvfwsar.supabase.co/storage/v1/render/image/public/media/2c7abeb3-e67c-4697-ba55-a61c65ac9270.png?width=1080&quality=75&resize=contain&format=webp)
![Why Emotion Wins, Even When [Logic Gets the Credit]](https://sxncognhcickytvfwsar.supabase.co/storage/v1/render/image/public/media/09d882b6-6688-4694-ab6d-cbe2e10f155b.png?width=1080&quality=75&resize=contain&format=webp)

B2B Marketing Needs To Learn To Hold Its Nerve
My bosses want to buy more plastic awards. Make it stop.
HR gave me a 30-second script to let someone go
Why Emotion Wins, Even When Logic Gets the Credit
Join thousands of marketers getting smarter every week
you@company.com
Subscribe
01 / 05
