Rich Fitzmaurice

Former CMO, now Editor-In-Chief

Rich Fitzmaurice is a former CMO and MarTech founder with over 20 years of experience leading global marketing teams through periods of fast growth, M&As, IPOs, and hostile takeovers, and he has the grey hairs to show for it. A career B2B marketer, Rich is a fierce advocate for the discipline, dedicated to helping professionals reach their potential and navigate life’s challenges. He is on a mission to elevate B2B marketing out of the shadow of B2C, ensuring it is recognized as the strategic powerhouse it truly is.

Lindsay Robertson

Growth Marketing Guru

A B2B marketer through and through, Lindsay Robertson has spent her entire career in B2B marketing, and she’s passionate about it for good reason. With 20 years of cross-industry experience across BT, TMF Group, Poppulo and VisibleThread, she’s a hands-on digital and growth leader who brings optimism, momentum, and clarity to complex challenges. Lindsay loves a challenge, believes positivity is a competitive advantage and champions opportunity in marketing without limits of geography or background. For her, B2B marketing isn’t a stepping stone...it’s where real impact happens.

Mark Choueke

Creative Partner

Mark Choueke is a creative partner at Orbital X with over a decade of experience helping B2B and technology brands shape clear, compelling narratives. Having worked closely with founders, marketers, and leadership teams, Mark specializes in turning complex ideas into focused creative direction that actually delivers. A career B2B creative, he’s passionate about raising the standard of work in the industry and believes great strategy, strong storytelling, and honest execution should always go hand in hand.

John Coe

President Emeritus

John Coe is the Godfather of B2B Marketing, in the room as the term was coined, registering the domain and writing the book on it. John held senior sales and marketing roles in the chemical and plastics sectors, including national sales leadership at Quaker Oats Chemical and marketing leadership at West Agro Chemical and Samuel Bingham. In 1980 he founded Integrated Target Marketing a Chicago direct marketing agency that became one of the top 50 in the US. He later led campaigns at IBM and served as senior vice president at Rapp Collins Worldwide. Today he delivers global B2B consulting and education has presented over 400 industry seminars and is the author of The Fundamentals of B2B Sales and Marketing.