Tom Brace to host B2BMU's "Marketing Magic in the Age of AI" Event

We promised something different for 24 June. We're delivering.

Award-winning magician Tom Brace will host Marketing Magic in the Age of AI, B2B Marketing United's next in-person event, at The Magic Circle in Euston, London on Wednesday 24 June, from 6pm to 10pm.

Yes, a professional magician. Hosting a B2B marketing event. In the actual Magic Circle.

If that sounds like a gimmick, it isn't. Here's the thinking.

B2B marketers are drowning in AI noise. Every vendor has a magic wand. Every LinkedIn post promises to make your pipeline appear out of thin air. Every conference circuit speaker is selling the same trick with a different prop. The industry has never been more saturated with people claiming to know how the illusion works.

So, we're putting a real magician in the room. Someone whose entire career is built on the discipline of doing the work, mastering the craft, and earning the gasp. Tom has charmed audiences from the Edinburgh Fringe to corporate stages across the country, with reviews that range from "charmed, amazed and delighted in equal measure" (James O'Brien) to "hilarious, joyfully daft." He's the kind of host who can hold a room of senior marketers, set the tone, and make the night feel like an event you actually want to be at, not another panel you'll forget by the train home.

The agenda is built for the people doing the work. Consultants, fractional CMOs, in-house marketers. Practical, no-nonsense sessions on the stuff that's actually moving the needle right now: how SEO and AI search are reshaping discoverability, what's really happening with the LinkedIn algorithm, and how teams are using AI day-to-day (not in pitch decks, in practice). You'll leave with things you can use the next day.

The detail:

• Date: Wednesday 24 June 2026, 6pm to 10pm

• Venue: The Magic Circle, Euston, London

• Host: Tom Brace

• Tickets: £25 plus VAT, with £10 from every ticket donated to the Marketing Skills Trust

Tickets are non-refundable, and the room is finite. The Magic Circle isn't a 500-seat conference hall, and that's deliberate. This is a working evening for people who want to sharpen their edge, not get lost in a crowd.

View the full agenda and grab your ticket here.

We'll see you on the 24th. Bring questions. Leave the wand at home.