$750B
US revenue projected to flow through AI search by 2028
60%
Of US searches now end without a click to a website
10×
Growth in AI referral traffic, July 2024 – Feb 2025
Discover how AI assistants perceive your brand.
An AI Visibility Score quantifies how often ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini mention, cite or recommend your brand when buyers ask questions in your category — and reveals where you stand relative to competitors.
AI is already stealing your demand.
The buyer journey has fractured. What worked for search doesn't work for intelligence.
Legacy Era
The old buyer journey
- 1Customer has a problem
- 2Searches Google: “best [solution]”
- 3Clicks through 3–5 websites
- 4Reads reviews, compares options
- 5Eventually finds you
You had a chance to be discovered through content, SEO, and conversion optimisation.
AI Era
The new buyer journey
- 1Customer has a problem
- 2Asks ChatGPT: “what should I use for [problem]?”
- 3Gets 2–3 direct recommendations
- 4Googles the recommended brands
- 5Evaluates only those options
If you weren't cited by AI, the customer never discovers you exist. Game over before it starts.
05 // Industry Pulse
Think of SEO in 2008. The companies that invested early still dominate today. AEO is in that same moment right now.
Tom Parling
Founder, growthvibe
A composite score (0–100) across four signals.
ChatGPT Mentions
How often ChatGPT names your brand as part of a direct answer in your category.
Perplexity Citations
Whether Perplexity links to your domain when summarising buyer-intent questions.
Claude Recognition
How clearly Claude understands what you do, who you serve, and why you matter.
Sentiment Score
The qualitative tone AI assistants use when they describe your brand to buyers.
Why your AI visibility matters.
Traditional search metrics — keyword rankings, domain authority, organic traffic — no longer capture the full picture of your brand's discoverability.
Your AI Visibility Score tells you whether your brand is capturing this demand — or losing it to competitors.
Six modules, one strategic view.
30-Prompt Visibility Test
We test 30 relevant prompts across ChatGPT, Perplexity, and Claude to see when and how your brand is mentioned in AI responses.
> RUN visibility_test --prompt_id="B2B_STRAT"
"What is the leading solution for B2B supply chain optimization in 2026?"
Analyzing sentiment context...
Competitive Comparison
See how your AI visibility stacks up against your top competitors. Identify gaps and opportunities.
Sentiment Analysis
Understand the tone and context of AI mentions. Are you being recommended positively or with caveats?
Query Mapping
Discover which questions trigger mentions of your brand and which high-value queries you're missing.
Accuracy Check
Identify any misinformation or outdated details AI systems have about your brand that need correction.
Opportunity Roadmap
Prioritised recommendations to improve your AI visibility based on your specific situation and goals.
Three steps. Forty-eight hours.
Submit Your Details
Tell us about your brand, website, and industry. We'll use this to craft relevant test prompts.
We Run the Analysis
Our team tests 30+ prompts across major AI platforms and analyses the results.
Receive Your Report
Within 48 hours, you'll receive a comprehensive PDF report with your score and recommendations.
Request a free AI Visibility Assessment.
This assessment is offered to a limited number of brands each month and is subject to review.
Enquiries are temporarily unavailable. Please email hello@b2bmarketing.com.
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Frequently asked.
What is an AI Visibility Report?
A diagnostic measurement of how visible your brand is inside AI-generated answers. We query major AI platforms with your target buyer questions and measure how often your brand is mentioned, cited, or recommended.
How is the AI Visibility Score calculated?
We identify 20–50 buyer-intent questions, then query each major AI platform. We document whether your brand appears, in what position, with what sentiment, and which competitors are mentioned. The score combines citation frequency, positioning, and sentiment.
Which AI platforms are tested?
ChatGPT (60.7% market share), Google AI Overviews, Perplexity, Claude, Gemini, and Microsoft Copilot.
How long does it take to get my score?
Typically delivered within 5 business days.
Is the AI Visibility Report really free?
Yes. The first report is on us, with no obligation.