About the author

Marketing Manager, Overdrive Digital

Olivia has worked in marketing for the past five years, across both agency and brand-side roles, with her background specialising in paid media before expanding into organic marketing, content and brand strategy. At Overdrive Digital, a specialist B2B performance marketing agency, Liv stays close to the latest changes across the major advertising platforms, from new features and updates to changes in how campaigns are managed and optimised. She turns these developments into practical insights for marketers and the brands they work with.