About the author

Guest Blogger

After 15+ years in PR, social media and influencer marketing, I decided to take the plunge and launch my own influencer marketing practice, focused solely on the B2B sector. Having worked both brand and agency side, I know first-hand the difficulty businesses face in exploring new and emerging sectors in marketing without having the resource and budget to hire new staff or pay big agency fees. Time and time again, I've seen the impact a well-planned, strategic influencer marketing campaign can have on business growth.