Search is splitting in two. There's classic SEO, getting found on Google. And there's AEO, getting cited when an AI answers the question for you. B2B brands need both now.

The rules haven't all changed, but the stakes have. Ranking on page one matters less when the answer never reaches a results page. The brands winning are the ones being quoted by the machine, not just crawled by it.

That means the fundamentals still count, and a few new ones have arrived. Solid technical foundations. Content built in clusters around real intent. And a clear view of how AI engines decide who to trust.

Our SEO and AEO library aims to cover all of it. Keyword strategy that reflects how people actually search. Technical best practice. Content clusters that build authority. And how to stay visible as search turns into answers.