Topics

ABM

• ·I bombed an interview for a job I know I can do. Help.
• ·Why Emotion Wins, Even When Logic Gets the Credit
• ·How to influence the buying group when you are not in the room

AI

How artificial intelligence is reshaping B2B marketing.

• ·Real Talk: Beverley Russell. "AI Excites Me and Horrifies Me"
• ·B2B Marketing Needs To Learn To Hold Its Nerve
• ·B2B marketing is a brilliant career but a miserable thing to go looking for

Brand

Positioning, naming, and brand systems for B2B.

• ·Real Talk: Beverley Russell. "AI Excites Me and Horrifies Me"
• ·B2B Marketing Needs To Learn To Hold Its Nerve
• ·My bosses want to buy more plastic awards. Make it stop.

Career

• ·"I'm 64 and I've become invisible. Am I finished?
• ·My bosses want to buy more plastic awards. Make it stop.
• ·HR gave me a 30-second script to let someone go

Communications

• ·My bosses want to buy more plastic awards. Make it stop.
• ·How to use CTAs in marketing emails
• ·LinkedIn's Algorithm Update Is Good News for B2B

Content marketing

Editorial, thought leadership and content engines for B2B — strategy, distribution and the people who do it well.

Demand Generation

Pipeline, programmes, and what actually converts.

• ·B2B marketing is a brilliant career but a miserable thing to go looking for
• ·I bombed an interview for a job I know I can do. Help.
• ·Reach is down. Engagement is shifting. And we’re...

Email marketing

Lifecycle, nurture and newsletter craft for B2B audiences — what gets opened, clicked and replied to.

• ·Real Talk: Beverley Russell. "AI Excites Me and Horrifies Me"

Fractional Marketing

• ·Should I quit to become a Fractional CMO?
• ·I became a fractional CMO but I am being treated like a contractor
• ·Prove It Fast: The Fractional CMO Reality

Go-to-market strategy

Positioning, segmentation, sales-marketing alignment and the GTM motions that take B2B products to market.

Graduates

• ·Mark Ritson called me unqualified, so I did something about it
• ·That time a lasagne crippled a global network
• ·On International Women's Day, marketing needs to grow a spine.

Lead generation

Pipeline plays, demand capture, and the lead-gen tactics that actually book qualified meetings in 2026.

• ·What “Six Months to an Exit” Really Means for Your Marketing Team
• ·Loyalty among the ‘traditional’ marketing channels showing vibrancy and youth in the age of AI
• ·LinkedIn's Algorithm Update Is Good News for B2B

Leadership

• ·Real Talk: Beverley Russell. "AI Excites Me and Horrifies Me"
• ·HR gave me a 30-second script to let someone go
• ·Real Talk: Fiona Mckenzie. "Some CMOs have lost their mojo"

Marketing automation

Martech stacks, marketing automation platforms and the ops behind a scalable B2B revenue engine.

• ·Real Talk: Beverley Russell. "AI Excites Me and Horrifies Me"

Marketing operations

• ·That time a lasagne crippled a global network
• ·Letters page: IT keep blocking our AI adoption and I am running out of patience
• ·How do I tell my agency they are not good enough?

Marketing strategy

How modern B2B marketing teams build, run and prove a strategy — frameworks, funnels, examples and the operating models behind them.

• ·How to Spot a Champagne CMO in the Wild

MarTech

Stack decisions, integrations and the realities of tooling.

• ·Reach is down. Engagement is shifting. And we’re...
• ·What “Six Months to an Exit” Really Means for Your Marketing Team
• ·Letters page: IT keep blocking our AI adoption and I am running out of patience

SEO / AEO

Search, AI answer engines and discoverability for B2B brands — from technical foundations to topic authority.

• ·The AEO playbook: How to Get Cited by AI Answer Engines
• ·How to build content AI can trust
• ·How to report SEO internally

Social

• ·Tom Brace to host B2BMU's "Marketing Magic in the Age of AI" Event
• ·Reach is down. Engagement is shifting. And we’re...
• ·LinkedIn's Algorithm Update Is Good News for B2B