Topics

38 read·17 watch·5 voices

60 pieces

AI

How artificial intelligence is reshaping B2B marketing.

·Pop Will Eat Itself. [Will Marketing Retire Itself?]
·The September 2026 Paid Media Round-Up: What B2B Marketers Need to Know
·Your Scientists Were So Preoccupied With Whether They Could...

79 read·32 watch·6 voices

117 pieces

Brand

Positioning, naming, and brand systems for B2B.

·Is Pepsi ok?
·I thought I’d been hired to lead Marketing. [Five months later, it was over.]
·The power of awards [(my Simon Cowell moment)]

39 pieces

Career

·I thought I’d been hired to lead Marketing. [Five months later, it was over.]
·I quit my new CMO job after two weeks. [My wife thinks I'm wrong.]
·"3,500 Applications for [One] Marketing Assistant"

39 read

27 pieces

Communications

·My new CEO wants a global rebrand delivered in [5 weeks].
·"Does LinkedIn's '[AI Slop]' Button Actually Do Anything?"
·My bosses want to buy more plastic awards. Make it stop.

26 read·1 watch

Content marketing

Editorial, thought leadership and content engines for B2B — strategy, distribution and the people who do it well.

·"Does LinkedIn's '[AI Slop]' Button Actually Do Anything?"

67 pieces

Demand Generation

Pipeline, programmes, and what actually converts.

·I thought I’d been hired to lead Marketing. [Five months later, it was over.]
·The September 2026 Paid Media Round-Up: What B2B Marketers Need to Know
·The Human Edit: The Dopamine Sale

51 read·9 watch·7 voices

Email marketing

Lifecycle, nurture and newsletter craft for B2B audiences — what gets opened, clicked and replied to.

·Real Talk: Beverley Russell. "AI Excites Me and Horrifies Me"

3 pieces

Fractional Marketing

·Should I quit to become a Fractional CMO?
·I became a fractional CMO but I am being treated like a contractor
·Prove It Fast: The Fractional CMO Reality

3 read

Go-to-market strategy

Positioning, segmentation, sales-marketing alignment and the GTM motions that take B2B products to market.

6 pieces

Graduates

·The Next Generation of Marketers Are Fearless. And Terrified.
·Mark Ritson called me unqualified, so I did something about it
·That time a lasagne crippled a global network

6 read

5 pieces

Lead generation

Pipeline plays, demand capture, and the lead-gen tactics that actually book qualified meetings in 2026.

·The August 2026 Paid Media Round-Up: [What B2B Marketers Need to Know]
·What “Six Months to an Exit” Really Means for Your Marketing Team
·Loyalty among the ‘traditional’ marketing channels showing vibrancy and youth in the age of AI

5 read

24 pieces

Leadership

·I have to fire someone who doesn’t deserve it. [Am I the asshole?]
·I thought I’d been hired to lead Marketing. [Five months later, it was over.]
·I quit my new CMO job after two weeks. [My wife thinks I'm wrong.]

24 read

Marketing automation

Martech stacks, marketing automation platforms and the ops behind a scalable B2B revenue engine.

·Real Talk: Beverley Russell. "AI Excites Me and Horrifies Me"

19 pieces

Marketing operations

·Our agency was shit. Can we not pay them 50%?
·That time a lasagne crippled a global network
·Letters page: IT keep blocking our AI adoption and I am running out of patience

19 read