

AI in B2B
How artificial intelligence is reshaping B2B marketing.
Artificial intelligence (AI) is rewriting B2B marketing in real time. You can feel it. Tasks that ate our week now take minutes. Insights that needed a research budget now sit a prompt away.
But hype outpaces reality. Plenty of AI tools promise the world and quietly deliver a slightly faster spreadsheet. The marketers winning with AI are the ones who know what to use it for, and what to keep human.
That's the line we're interested in. Where AI earns its place, where it doesn't, and how to use it without outsourcing your judgement or your taste.
Our AI library covers all of it. The fundamentals. The advanced plays. The tools worth your time. And how to use AI responsibly, before it starts using you.


The Human Edit: The 50-Year-Old Intern

Marketers, stop using AI*

“"Did AI Get My New Hire the Job, Not Her?"”

“"Does LinkedIn's 'AI Slop' Button Actually Do Anything?"”

"Zazu Runs My Calendar, Tinkerbell Runs My Website"

The Next Generation of Marketers Are Fearless. And Terrified.

Real Talk: Beverley Russell. "AI Excites Me and Horrifies Me"

B2B Marketing Needs To Learn To Hold Its Nerve

B2B marketing is a brilliant career but a miserable thing to go looking for

Why Emotion Wins, Even When Logic Gets the Credit

I wrote 2,746 prompts, went to bed at 3am and rebuilt b2bmarketing.com

Tom Brace to host B2BMU's "Marketing Magic in the Age of AI" Event

Is AI Coming For Your Job?

“Should I quit to become a Fractional CMO?”

“My prospect ditched me for ChatGPT. Help?”

The AEO playbook: How to Get Cited by AI Answer Engines

LinkedIn's Algorithm Update Is Good News for B2B

“Our competitors are in ChatGPT. We're not. Help.”

Letters page: IT keep blocking our AI adoption and I am running out of patience

How to use AEO to get your B2B brand into AI answers

Bill and Brett: the writers to follow if you really wanna sound ‘human’

“How do I stop the CEO thinking AI can reduce my marketing headcount?”

Busting the Myths Around AI in Marketing: An interview with Jake Bird

“How do I stop my CEO embarrassing the company on LinkedIn?”

“How do I lead a team more AI savvy than me?”

How to build content AI can trust

How to build authority that actually helps you win keywords

How to create a backlink strategy

How to analyse SERP to improve your rankings

How to make your company appear in AI search results
Take it further
Suggested reports & tools
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