Topic
B2B marketing careers
Articles, video, podcasts and voices on Career.
A career in B2B marketing rarely runs in a straight line. One year you're deep in campaigns, the next you're running a team, owning a number, or rethinking the whole thing as a fractional. The paths are wide open. The map really isn't.
Most marketers learn the hard way which skills actually get you promoted, how to be seen without the politics swallowing you, and when to specialise versus stay broad.
That's the gap we're here to close. Honest guidance on the moves that matter, from people who've made them.
Our careers library aims to covers all of it. Building the skills that count. Navigating the politics without losing yourself. Stepping up to leadership. And shaping your career on your terms.
The shortlist: jobsVIEW ALL JOBS
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“"Did AI Get My New Hire the Job, Not Her?"”
The B2B Marketer's B2C Comparison Problem
The Next Generation of Marketers Are Fearless. And Terrified.
“"I'm 64 and I've become invisible. Am I finished?”
“My bosses want to buy more plastic awards. Make it stop.”
“HR gave me a 30-second script to let someone go”
“I bombed an interview for a job I know I can do. Help.”
“"20 years' experience and it counts for nothing"”
Why UK B2B Marketers Earn Half What Americans Do
Is AI Coming For Your Job?
“Should I quit to become a Fractional CMO?”
Mark Ritson called me unqualified, so I did something about it
“My prospect ditched me for ChatGPT. Help?”
“How do I bounce back from failure?”
“How do I deal with being blamed for missed revenue targets?”
“How do I manage people who wanted my job?”
“How do I deal with a micromanager?”
“Our competitors are in ChatGPT. We're not. Help.”
“How do I approach an exit interview after redundancy?”
“I became a fractional CMO but I am being treated like a contractor”
‘Elasticity’ is the business skill hirers should look to before ‘cultural fit’
On International Women's Day, marketing needs to grow a spine.
“How do I tell my agency they are not good enough?”
“How do I stop the CEO thinking AI can reduce my marketing headcount?”
How to avoid catching Social Influenza
“How do I ask for a higher salary offer?”
How to build high performance marketing in a toxic “work family” culture
Wait, let me just stop you there.
If Your Boss Says “We’re a Family”, It’s a Red Flag
“How do I deal with my asshole colleague?”
“How do I lead a team more AI savvy than me?”
“How do I decide my next marketing grad scheme rotation?”
How ABM helped me become a global CMO at 27
Prove It Fast: The Fractional CMO Reality
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